Pay-Per-Lead Real Estate Marketing Platform

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Pay-Per-Lead Real Estate Marketing Platform

Inspired by a conversation on:

Wholesaling Inc with Brent Daniels

Wholesaling Inc with Brent Daniels

WIP 1826: Why 2025 Is Make or Break for Real Estate Wholesalers

Host: Brent Daniels

Timestamp: 06:08 - 06:36

Listen to Episode • View Podcast • All Ideas from Wholesaling Inc with Brent Daniels

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Feather Flow

Direct Quote

"One of my other marketing channels that is working right now is fastsellerleads.com."

Market Gap

Wholesalers struggle to find quality leads in a changing market.

Real estate wholesalers often face challenges in generating leads due to market fluctuations and saturation of traditional marketing channels like texting and direct mail. With these channels becoming less effective, there is a pressing need for more reliable and innovative lead generation strategies. Existing solutions may lack efficiency or adaptability to rapidly changing market conditions, leading to wasted resources and missed opportunities. This creates a significant cost for wholesalers who need a consistent stream of quality leads to remain competitive.

Summary

The idea is to develop a pay-per-lead marketing platform specifically for real estate wholesalers. This platform would allow wholesalers to bid on leads tailored to their market preferences and budget. By focusing on only the top-performing leads, wholesalers can maximize their return on investment and improve their chances of closing deals. This service could provide an efficient and effective alternative to traditional marketing methods that are losing effectiveness, such as mass texting and direct mail. The target audience would be real estate wholesalers looking for reliable lead sources in a changing market.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$50,000 - $100,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7/10
Found on September 22, 2025 • Analyzed on September 22, 2025 7:14 AM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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