Social Media Talent Agency

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Social Media Talent Agency

Inspired by a conversation on:

Earn Your Happy

Earn Your Happy

Manifestation, Monetization, and the Power of Starting Over with Tara Electra

Host: Lori Harder

Timestamp: 00:02:25 - 00:03:05

Listen to Episode • View Podcast • All Ideas from Earn Your Happy

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Feather Flow

Direct Quote

"I created a company on legal zoom and started thinking of names."

Market Gap

Brands often struggle to find the right influencers to promote their products.

Brands frequently face challenges in identifying and connecting with the right influencers who align with their values and target audiences. Many brands lack the expertise to create effective influencer marketing campaigns, leading to misaligned partnerships and wasted budgets. The traditional model of influencer marketing can be cumbersome and ineffective without a clear strategy, making it difficult for brands to achieve their marketing objectives. Additionally, brands often do not have the resources to manage multiple influencer partnerships efficiently, resulting in missed opportunities and potential revenue loss.

Summary

This business idea involves establishing a talent agency focused on connecting brands with social media influencers. The agency would specialize in understanding both the influencers' unique styles and the brands' specific needs to create effective marketing campaigns. By acting as a liaison, the agency streamlines the collaboration process, ensuring that both parties achieve their goals. This could include managing contracts, negotiating fees, and overseeing campaign execution to maximize ROI for brands while providing influencers with lucrative opportunities. The agency could also offer training and development for influencers to enhance their skills in brand collaborations.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
High
Time to Revenue
3-6 months
Initial Investment
$10,000+

Potential MRR (18-24 months)

Conservative
$10,000 - $20,000 MRR
Moderate (Most Likely)
$30,000 - $50,000 MRR
Optimistic
$70,000 - $100,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
8/10
Feasibility
6/10
Market Potential
9/10
Evidence
8/10
Overall
7.8/10
Found on October 15, 2025 • Analyzed on October 15, 2025 11:54 AM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

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  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

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2:37 PM

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