For entrepreneurs with limited startup capital, guerrilla marketing tactics can provide a low-cost way to reach potential customers. This involves utilizing creative, unconventional strategies to promote products or services, such as door-to-door canvassing, attending local events, and engaging in community discussions. This approach addresses the challenge of generating brand awareness without a significant marketing budget. The primary audience includes new business owners in local service industries, especially those like pest control where immediate needs arise. Specific tactics may include creating eye-catching signage for vehicles, participating in local fairs or community events, and leveraging free online platforms for promotion, while ensuring that all marketing efforts emphasize community engagement.