Online Verification System for Deepfake Content

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Online Verification System for Deepfake Content

Inspired by a conversation on:

This Week in Startups

This Week in Startups

The rise of “workslop,” Alibaba’s insane new deepfake model, Tether’s MASSIVE valuation, and more | E2183

Host: Jason Calacanis

Timestamp: 14:00 - 15:00

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Direct Quote

"Does this create the need for a new and more robust online verification system?"

Market Gap

Deepfake technology raises concerns about authenticity and trust online.

With the rise of deepfake technology, the authenticity of online content is increasingly at risk. Viewers can no longer rely on video evidence as being genuine, leading to a crisis of trust in digital media. Content creators, brands, and platforms face the challenge of ensuring that their communications are credible while also protecting their reputations. Current verification tools are insufficient, often relying on outdated methods that fail to address the complexities of new technologies. This uncertainty can lead to misinformation, reputational damage, and a lack of confidence among consumers in digital media, emphasizing the urgent need for robust verification solutions.

Summary

The proposed solution is to create an online verification system utilizing blockchain technology to certify the authenticity of video content. By integrating with social media platforms, this system would allow creators and brands to verify their identity and the authenticity of their content, ensuring that viewers can trust what they see. Similar to how Civic operates, this verification process would create a more secure online environment, reducing the risks associated with deepfakes. The target audience includes content creators, brands, and social media platforms that seek to establish trust and credibility in their digital communications.

Categorization

Business Model
Platform
Target Founder
Technical
Difficulty
High
Time to Revenue
6-12 months
Initial Investment
$10,000+

Potential MRR (18-24 months)

Conservative
$5,000 - $15,000 MRR
Moderate (Most Likely)
$20,000 - $50,000 MRR
Optimistic
$60,000 - $100,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
8/10
Feasibility
6/10
Market Potential
9/10
Evidence
8/10
Overall
7.6/10
Found on September 25, 2025 • Analyzed on September 25, 2025 3:20 AM

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