Consumer Spending Impact Tracker

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Consumer Spending Impact Tracker

Inspired by a conversation on:

The Prof G Pod with Scott Galloway

The Prof G Pod with Scott Galloway

No Mercy / No Malice: Strike

Host: Scott Galloway

Timestamp: 11:51 - 12:20

Listen to Episode • View Podcast • All Ideas from The Prof G Pod with Scott Galloway

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Feather Flow

Direct Quote

"If every American dropped their consumption on average by 2%, that would be the most loud and potent form of protest."

Market Gap

Consumers need to understand their spending impact on companies.

Consumers increasingly want to make informed decisions about their spending, particularly regarding brands they support and the impact of their purchases on societal issues. However, many lack the tools to understand the broader implications of their spending habits. Without insights into how their consumer choices affect corporate behavior and social causes, individuals may struggle to align their purchases with their values. This disconnect can lead to a sense of powerlessness and inaction. A solution that provides consumers with actionable insights into their spending habits and the potential impact of reducing consumption would empower them to make more informed decisions.

Summary

The concept is to develop a tool that tracks consumer spending and illustrates the potential impact of reducing consumption on corporate revenue and societal issues. This tool could provide users with personalized reports that highlight the companies they spend the most on and how a small reduction in spending could affect those businesses. By visualizing the potential consequences of their choices, consumers may feel more motivated to engage in collective action, such as targeted boycotts. The target audience would be socially conscious consumers who want to understand the implications of their spending habits and align their purchases with their values.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
6-12 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $4,000 MRR
Moderate (Most Likely)
$10,000 - $15,000 MRR
Optimistic
$25,000 - $40,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.4/10
Found on October 4, 2025 • Analyzed on October 4, 2025 11:16 AM

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