Youth-Centric Recruitment Platform for Trades

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Youth-Centric Recruitment Platform for Trades

Inspired by a conversation on:

The Home Service Expert Podcast

The Home Service Expert Podcast

Unlocking the Blue Collar Economy with Benji Carlson

Host: Tommy Mello

Timestamp: 32:08 - 32:37

Listen to Episode • View Podcast • All Ideas from The Home Service Expert Podcast

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Feather Flow

Direct Quote

"We need to get good at attracting and keeping young talent."

Market Gap

The trades industry faces a significant youth talent shortage.

The trades industry is experiencing a severe shortage of young workers due to changing perceptions about career paths and the decline of shop classes in education. Many young people are unaware of the lucrative and fulfilling opportunities available in the trades. This results in an aging workforce with fewer younger technicians entering the field. Current recruitment strategies often fail to resonate with younger generations, who prioritize work-life balance, growth opportunities, and meaningful work. Without an effective recruitment strategy focused on the youth demographic, the trades risk losing out on the next generation of skilled workers.

Summary

This idea involves creating a recruitment platform specifically designed to attract younger talent to the trades. The platform would showcase the benefits of working in the trades, including competitive pay, career advancement opportunities, and the chance to work on meaningful projects. It would utilize social media, gamification, and engaging content to connect with potential applicants. The target audience would include young individuals aged 18-27 who are exploring career options. Strategies could include partnerships with schools, interactive workshops, and social media campaigns that highlight success stories from young tradespeople.

Categorization

Business Model
Platform
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
< $10,000

Scores

Clarity
8/10
Novelty
8/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on September 9, 2025 • Analyzed on September 9, 2025 12:20 AM

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How should I validate this platform idea before building it?

2:34 PM

Great question! For a platform idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $10,000
  • Plan for scalability from day one

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2:37 PM

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