Community-Focused Event Planning Consultancy

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Community-Focused Event Planning Consultancy

Inspired by a conversation on:

Coffee N° 5 with Lara Schmoisman

Coffee N° 5 with Lara Schmoisman

Inside SXSW: 35 Years of Community, Creativity, and Constant Reinvention with Hugh Forrest

Host: Lara Schmoisman

Timestamp: 00:24:05 - 00:24:34

Listen to Episode • View Podcast • All Ideas from Coffee N° 5 with Lara Schmoisman

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Feather Flow

Direct Quote

"Now I'm doing a thing called gather and go grow experiences. ... advising other conferences, other festivals, other organizations, how they can do the best at creating a community."

Market Gap

Event organizers struggle to build meaningful community connections.

Many event organizers find it difficult to create genuine community engagement and connection among attendees. As events grow larger, the sense of community often diminishes, leading to a less impactful experience for attendees. Current solutions typically focus on logistics and programming rather than fostering real interpersonal connections. Without a strong community aspect, events risk becoming impersonal and fail to provide lasting value for attendees. Given the shift towards experiential events post-COVID, there is a growing demand for expertise in creating engaging, community-centric experiences.

Summary

The idea is to create a consultancy that specializes in helping event organizers build community-focused experiences, leveraging lessons learned from successful events like SXSW. This consultancy would provide strategic guidance on programming, community engagement, and feedback mechanisms to ensure that events remain intimate and connected despite their scale. By utilizing innovative tools and strategies, the consultancy would help clients create memorable experiences that resonate with attendees, ensuring they feel valued and connected. Target clients would include large festivals, conferences, and community events looking to enhance their engagement and audience loyalty.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $4,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$15,000 - $25,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7/10
Found on October 7, 2025 • Analyzed on October 7, 2025 4:01 PM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
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2:37 PM

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Similar Ideas

Event Experience Design Agency

The concept here is to establish an event experience design agency that specializes in creating immersive and engaging events tailored to audience needs. This agency would work closely with clients to develop unique themes, interactive elements, and innovative programming to enhance attendee engagement. By integrating technology, art, and community engagement, the agency would ensure that events are not just attended but experienced. The target audience would include corporations, festivals, and community organizations looking to enhance their events and foster deeper connections among attendees.