Direct-to-Seller Outreach Automation Tool

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Direct-to-Seller Outreach Automation Tool

Inspired by a conversation on:

The Best Ever CRE Show

The Best Ever CRE Show

JF 4027: Direct To Seller Systems, Relationship Marketing and Scaling With LP Capital ft. Axel Ragnarsson

Host: Joe Fairless

Timestamp: 00:08:13 - 00:09:08

Listen to Episode • View Podcast • All Ideas from The Best Ever CRE Show

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Feather Flow

Direct Quote

"We're just reaching out to them to build a relationship, to introduce ourselves, try to provide some value if we possibly can."

Market Gap

Real estate investors struggle to connect with property owners directly.

Many real estate investors find it challenging to connect directly with property owners, especially in competitive markets. Traditional methods like cold calling or direct mail can be inefficient and impersonal. Investors often face a barrier in building relationships with sellers who might not be actively looking to sell, making it hard to get a foot in the door. Moreover, many property owners simply disregard generic outreach attempts, leading to wasted time and resources. A solution that automates and personalizes outreach while focusing on relationship-building can greatly enhance communication and trust between investors and sellers, leading to more successful transactions.

Summary

The idea is to develop a Direct-to-Seller Outreach Automation Tool that enables real estate investors to automate their outreach efforts while maintaining a personalized approach. This tool could allow users to segment their target property owner lists based on specific criteria, such as ownership duration or property type. It would facilitate sending personalized emails, texts, and direct mail, all while tracking engagement metrics. By focusing on building relationships over time, the tool would help investors stay top of mind for property owners who may consider selling in the future. This approach aligns with the insights shared by Axel Ragnarsson regarding nurturing relationships rather than pushing for immediate sales.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$3,000 - $6,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$25,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7/10
Found on September 13, 2025 • Analyzed on September 13, 2023 7:57 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
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Yes, and what about the technical implementation? Should I build this myself or hire a team?

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