Incrementality Measurement Tool for Marketers

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Incrementality Measurement Tool for Marketers

Inspired by a conversation on:

The Digital Marketing Podcast

The Digital Marketing Podcast

The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter

Host: Daniel Rowles

Timestamp: 00:08:27 - 00:09:21

Listen to Episode • View Podcast • All Ideas from The Digital Marketing Podcast

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Feather Flow

Direct Quote

"You should just do testing... see if you got more results in the test group than the control group."

Market Gap

Marketers struggle to measure the true impact of their campaigns.

Many marketers rely on vanity metrics that do not accurately reflect the effectiveness of their campaigns. This leads to confusion and misallocation of resources. Without a clear understanding of incrementality, businesses cannot determine what truly drives results. As marketing becomes increasingly complex with multiple channels and touchpoints, the ability to measure and understand the true impact of marketing efforts is critical for making informed decisions and justifying budgets.

Summary

The business idea is to develop an incrementality measurement tool specifically designed for marketers. This tool would allow users to conduct A/B testing and other experimental designs to quantify the true impact of their marketing efforts. By providing clear insights into what actions drive results, marketers can optimize their strategies and allocate budgets more effectively. The target audience includes digital marketers across various industries who need a reliable way to measure campaign effectiveness. Features could include user-friendly dashboards, integration with popular marketing platforms, and detailed reporting.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
High
Time to Revenue
6-12 months
Initial Investment
$10,000+

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$20,000 - $40,000 MRR
Optimistic
$50,000 - $100,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
9/10
Evidence
9/10
Overall
8.4/10
Found on October 7, 2025 • Analyzed on October 7, 2025 7:34 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Technical to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your high difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 6-12 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $10,000+
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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