Self-Employed Retirement Planning Platform

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Self-Employed Retirement Planning Platform

Inspired by a conversation on:

The Clark Howard Podcast

The Clark Howard Podcast

05.18.22 Self-Employed Retirement Planning / Road Trip Auto Maintenance Tips

Host: Clark Howard

Timestamp: 00:01:03 - 00:03:58

Listen to Episode • View Podcast • All Ideas from The Clark Howard Podcast

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Direct Quote

"There are two things I've talked about through the years. And one is the SEP, SEP, simplified employee pension."

Market Gap

Self-employed individuals struggle to save for retirement effectively.

Many self-employed individuals lack access to employer-sponsored retirement plans, making it difficult to save for retirement. While options like IRAs and 401(k)s exist, they often require significant administrative work and knowledge. Many freelancers and small business owners are unaware of tools like the Simplified Employee Pension (SEP) that allow them to contribute a percentage of their income with minimal paperwork. This leads to missed opportunities for tax savings and long-term financial security. With a growing gig economy, the number of self-employed individuals is increasing, necessitating accessible retirement solutions.

Summary

The business idea is to create a platform that simplifies retirement planning for self-employed individuals, specifically focusing on options like the SEP IRA. The platform can provide resources, tools, and easy account setup with low-cost providers like Fidelity or Vanguard. The platform would educate users on how much they can contribute, the tax benefits, and the flexibility offered through a SEP. The target audience includes freelancers, contractors, and small business owners who often lack knowledge about retirement savings options. Additionally, the platform could offer personalized retirement planning consultations and integration with tax software to streamline the process.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
9/10
Evidence
8/10
Overall
7.6/10
Found on September 24, 2025 • Analyzed on September 24, 2025 7:26 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

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