Content Performance Tracking Tool

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Content Performance Tracking Tool

Inspired by a conversation on:

The Marketing Millennials

The Marketing Millennials

How to Organize Your Content Production | Bathroom Break #78

Host: Daniel Murray and Jay Schwetelson

Timestamp: 00:03:03 - 00:04:15

Listen to Episode • View Podcast • All Ideas from The Marketing Millennials

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Direct Quote

"Every piece of content... we have a tagging system of like, what's the topic. We also have a tagging system, like how's it performed."

Market Gap

Marketers struggle to track content performance effectively.

Many marketers produce large volumes of content without a clear understanding of what works and what doesn't. This leads to wasted resources and missed opportunities to optimize content strategies. Current tools often lack integration and specific performance metrics that can help marketers understand engagement, conversions, and the overall impact of their content. Without organized performance tracking, teams cannot make informed decisions about future content creation, risking lower engagement and effectiveness in their marketing efforts.

Summary

The idea is to develop a Content Performance Tracking Tool that allows marketers to tag and categorize their content by topic, performance metrics, and audience engagement. This tool would enable users to quickly assess which topics and formats resonate best with their audience by providing key metrics such as likes, shares, and conversion rates. By organizing this data in a user-friendly interface, marketers can easily identify high-performing content and remix or repurpose it for future campaigns. This could be implemented as a SaaS platform with integrations for popular content management systems and social media platforms.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$4,000 - $10,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$50,000 - $100,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7.2/10
Found on October 20, 2025 • Analyzed on October 20, 2025 12:51 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

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