Value-Based Promotion Platform for Coaches

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Value-Based Promotion Platform for Coaches

Inspired by a conversation on:

Right About Now - Legendary Business Advice

Right About Now - Legendary Business Advice

The Human Zone: Why AI Can't Replace Coaches | Mitch Matthews

Host: Ryan Alford

Timestamp: 00:12:58 - 00:13:28

Listen to Episode • View Podcast • All Ideas from Right About Now - Legendary Business Advice

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Direct Quote

"What we really encourage people to do is something we call value-based promotion."

Market Gap

Coaches struggle with self-promotion and client acquisition.

Many coaches find it challenging to effectively promote themselves and acquire clients in a crowded market. Traditional methods of self-promotion often come off as ego-driven, which can alienate potential clients. This leads to difficulties in establishing a strong client base and achieving financial sustainability. Coaches often feel uncomfortable marketing themselves, fearing that they may come across as inauthentic or pushy. This problem is prevalent in an industry where personal branding and connection are key to attracting clients. Without a clear strategy for authentic, value-driven promotion, many coaches risk remaining invisible in a sea of competition. The rise of digital platforms and social media has made it easier for individuals to present themselves, but the challenge remains in doing so in a way that resonates with potential clients.

Summary

This business idea involves creating a platform specifically designed for coaches to facilitate value-based promotion. The platform would provide tools and resources for coaches to share their personal journeys, insights, and value propositions in an authentic way. By guiding users in crafting content that highlights their expertise and personal experiences, the platform would help coaches connect with potential clients on a deeper level. This could include features like content templates, storytelling guides, and community engagement functionalities. The target audience includes newly certified coaches as well as experienced professionals looking to refresh their marketing strategies. The implementation could involve developing a user-friendly website or app where coaches can easily create and share promotional content. By emphasizing value over ego, this platform would empower coaches to build meaningful connections and attract clients effectively.

Categorization

Business Model
Platform
Target Founder
Content Creator
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$25,000 - $40,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
8/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.6/10
Found on October 3, 2025 • Analyzed on October 3, 2023 10:14 AM

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How should I validate this platform idea before building it?

2:34 PM

Great question! For a platform idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Content Creator to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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