Functional Beverage Development Lab

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Functional Beverage Development Lab

Inspired by a conversation on:

Masters of Scale

Masters of Scale

OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin

Host: Bob Safian

Timestamp: 00:04:02 - 00:04:19

Listen to Episode • View Podcast • All Ideas from Masters of Scale

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Feather Flow

Direct Quote

"I do all of the formulation for all of the Olipop flavors. I have an in-house lab that supports my efforts and supports various kind of R&D stuff for Olipop."

Market Gap

Brands struggle to create health-focused beverages that taste good.

Many beverage brands face the challenge of developing health-focused products that also appeal to consumers' taste preferences. Traditional soda brands are often associated with high sugar content and artificial ingredients, making it difficult for new entrants to compete. As consumers increasingly seek healthier options, there's a growing need for innovation in beverage formulation. Existing brands may lack the expertise or resources to create effective and tasty functional beverages, leading to a gap in the market for a dedicated lab that focuses on research and development in this sector.

Summary

The idea is to establish a functional beverage development lab that specializes in creating health-oriented drinks. This lab could cater to both startups and established brands looking to innovate in the beverage space, providing formulation expertise and taste-testing services. The lab could leverage scientific research on health benefits, such as digestive health, to develop unique beverage formulations using natural ingredients that appeal to health-conscious consumers. By offering a comprehensive R&D service, this lab could help brands accelerate their product development timelines and improve the market viability of their offerings.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
High
Time to Revenue
6-12 months
Initial Investment
> $10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $15,000 MRR
Moderate (Most Likely)
$20,000 - $50,000 MRR
Optimistic
$60,000 - $100,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7/10
Found on October 7, 2025 • Analyzed on October 7, 2025 11:27 AM

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2:34 PM

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