Conference Lead Generation Strategy

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Conference Lead Generation Strategy

Inspired by a conversation on:

The Game with Alex Hormozi

The Game with Alex Hormozi

Day 2 From My $105M Book Launch | Ep 953

Host: Alex Hormozi

Timestamp: 05:10 - 06:34

Listen to Episode • View Podcast • All Ideas from The Game with Alex Hormozi

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Feather Flow

Direct Quote

"I would create some sort of giveaway for people to win that you'll reveal on the second or third day of the event."

Market Gap

Leads from conferences are often inconsistent and not targeted.

Many service-based businesses struggle to effectively generate leads at conferences, with traditional methods often leading to low-quality contacts. While conferences can provide face-to-face networking opportunities, the challenge remains in converting interactions into meaningful business relationships. Without a solid strategy for engaging attendees and capturing their contact information, businesses may miss out on valuable opportunities. A thoughtful approach to lead generation at events is essential to ensure a strong return on investment for conference participation.

Summary

To enhance lead generation at conferences, businesses can implement an engaging giveaway strategy. By offering an enticing prize that attendees must enter to win, businesses can collect valuable contact information while generating excitement around their presence. This approach adds an element of fun and incentivizes attendees to engage with the business, ultimately leading to more qualified leads. Additionally, positioning the giveaway to be revealed later in the event can keep attendees engaged and increase the chances of follow-up conversations after the event.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
< $1,000

Potential MRR (18-24 months)

Conservative
$2,000 - $4,000 MRR
Moderate (Most Likely)
$5,000 - $8,000 MRR
Optimistic
$10,000 - $20,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
6/10
Feasibility
8/10
Market Potential
7/10
Evidence
6/10
Overall
7/10
Found on September 23, 2025 • Analyzed on September 23, 2025 8:24 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

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2:36 PM

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Technical Strategy:

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