Cross-Platform Content Engagement Campaign

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Cross-Platform Content Engagement Campaign

Inspired by a conversation on:

Perpetual Traffic

Perpetual Traffic

How We Got a 22% Drop in CPA & a 50% Increase in New Donors Using Content First

Host: Ralph Burns

Timestamp: 00:22:56 - 00:35:19

Listen to Episode • View Podcast • All Ideas from Perpetual Traffic

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Feather Flow

Direct Quote

"We started creating ads around that, and then we started running those to our warm audiences as well."

Market Gap

Ineffective ad spend on direct sales without prior engagement.

Many businesses find themselves pouring money into direct sales ads that yield low returns due to a lack of prior customer engagement. When potential customers are approached without any prior education or connection, the chances of conversion drop significantly. This approach often leads to wasted ad spend and missed opportunities for building a loyal customer base. Engaging warm audiences with valuable content before pushing for sales can improve conversion rates and foster long-term relationships, yet many businesses fail to recognize this crucial step.

Summary

This business idea revolves around creating cross-platform content engagement campaigns that leverage insights from different ad platforms, like Google and Facebook. By using content-rich ads aimed at warm audiences, businesses can guide potential customers through their purchasing journey before making direct sales pitches. This strategy not only capitalizes on existing engagement but also increases the likelihood of conversions as audiences become more familiar with the brand. By integrating content marketing with paid ad strategies, businesses can optimize their return on ad spend and enhance customer loyalty while maintaining a profitable engagement rate.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
8/10
Evidence
8/10
Overall
7.8/10
Found on October 5, 2025 • Analyzed on October 5, 2025 3:19 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

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Technical Strategy:

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