This concept involves launching a marketing agency that specializes in leveraging celebrity scandals to promote films and media. The agency would consult with filmmakers and studios on how to navigate controversies involving their stars, turning potential negative press into marketing gold. By developing strategies that capitalize on media attention, such as rapid promotional campaigns or exclusive interview deals, the agency can help studios maintain public interest and box office momentum. Target clients would include independent filmmakers, streaming platforms, and traditional studios looking to harness the power of scandal without damaging their reputation. Tools for tracking media trends and social sentiment analysis would be essential for this agency's success.