High-Ticket Coaching Program Framework

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High-Ticket Coaching Program Framework

Inspired by a conversation on:

Coaching Inc with Tom Krol

Coaching Inc with Tom Krol

CI - S2 - 065 - The Power Offer Framework (Live Training From Tom's Private Mastermind) Part 1 with Joel Erway

Host: Tom Krol

Timestamp: 15:05 - 15:34

Listen to Episode • View Podcast • All Ideas from Coaching Inc with Tom Krol

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Feather Flow

Direct Quote

"The way that it's written in the framework is called attention avatar."

Market Gap

Coaches struggle to sell high-ticket programs effectively.

Many coaches and consultants aim to sell high-ticket programs but often fall short due to ineffective marketing strategies. A common issue is the inability to convey the value of their programs compellingly, which can result in a lack of interest from potential clients. Coaches may find themselves relying on low-ticket offers or extensive ad spend without the necessary conversion. This not only limits their revenue potential but can also lead to frustration and burnout. Without a clear, structured framework to create high-value offers that resonate with their target audience, they miss opportunities for growth and scalability.

Summary

Implementing a structured framework for crafting high-ticket coaching programs can revolutionize how coaches position their services. This framework, based on Joel Erway's Power Offer System, encourages coaches to create compelling offers that directly address their target audience's pain points and desires. By focusing on the benefits and outcomes rather than just the features of their programs, coaches can more effectively attract and convert clients. This approach not only simplifies the marketing message but also builds urgency and relevance, making it easier for potential clients to see the value of investing in high-ticket services. Ultimately, this framework empowers coaches to elevate their offerings and achieve greater financial success.

Categorization

Business Model
Content
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
$100-$1,000

Potential MRR (18-24 months)

Conservative
$5,000 - $12,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$40,000 - $70,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
8/10
Market Potential
9/10
Evidence
7/10
Overall
8.2/10
Found on October 20, 2025 • Analyzed on October 20, 2025 4:22 AM

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  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
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