12-Step Recovery Reframing Platform

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12-Step Recovery Reframing Platform

Inspired by a conversation on:

The 1% in Recovery

The 1% in Recovery

Recovery Is Peace

Host: Hugo V

Timestamp: 00:04:30 - 00:06:00

Listen to Episode • View Podcast • All Ideas from The 1% in Recovery

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Direct Quote

"I rewrote the 12 steps into the 12 steps explained."

Market Gap

Traditional recovery language alienates many seeking help.

Many individuals who struggle with addiction find the language of traditional recovery programs, such as 'powerless,' to be discouraging and unrelatable. This often results in a lack of engagement with the recovery process. As a result, they may not seek help or fully commit to the steps laid out by established programs. The impact of this disconnect is significant; it prevents countless individuals from accessing the support and guidance they need to change their lives. The growing awareness of mental health issues and the stigma associated with addiction further emphasizes the need for a more relatable and uplifting approach to recovery. By reframing the 12 steps into simpler, more positive terms, there is an opportunity to attract and engage a broader audience in the recovery community.

Summary

This business idea revolves around creating a platform that reframes the traditional 12-step recovery process into a more accessible and uplifting format. By simplifying the language to focus on concepts like 'clarity,' 'help,' and 'responsibility,' this platform aims to engage individuals who may feel alienated by traditional recovery narratives. The platform can offer online courses, webinars, and community support groups to help users navigate their recovery journeys in a positive and encouraging environment. It could also include resources like articles, videos, and success stories to build social proof and foster a sense of belonging among users. Target audiences include individuals struggling with addiction, mental health professionals, and support groups looking for alternative recovery methods.

Categorization

Business Model
Content
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
9/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.8/10
Found on September 29, 2025 • Analyzed on September 29, 2025 3:23 PM

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How should I validate this content idea before building it?

2:34 PM

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