Case Study-Based Hiring Process

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Case Study-Based Hiring Process

Inspired by a conversation on:

Marketing Operators

Marketing Operators

Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution

Host: Connor Rolain, Connor MacDonald, Cody Plofker

Timestamp: 00:51:49 - 01:00:12

Listen to Episode • View Podcast • All Ideas from Marketing Operators

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Feather Flow

Direct Quote

"We pay to do the case studies. It's like a couple hundred bucks. It should take someone a couple hours."

Market Gap

Hiring the right marketing talent requires more than just resumes.

Finding the right candidates for marketing roles is increasingly challenging, especially as the landscape becomes more complex. Traditional hiring processes often rely heavily on resumes and interviews, which may not effectively showcase a candidate's skills or fit for a company's culture. This can lead to mismatches and costly hiring mistakes. Companies need innovative ways to assess candidates' abilities and cultural fit before making hiring decisions, ensuring they select individuals who can thrive in a high-performance environment and contribute to the organization's goals.

Summary

Implementing a case study-based hiring process can significantly improve the quality of hires in marketing roles. By providing candidates with real-world scenarios or problems to solve, employers can better evaluate their skills, creativity, and problem-solving abilities. This approach allows for a more hands-on assessment of how candidates think and operate, ultimately leading to better matches for the team's culture and objectives. Additionally, this method helps filter out candidates who may not be a good fit, ensuring that only those who can genuinely contribute to the company's success move forward in the hiring process.

Categorization

Business Model
Other
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,000 - $3,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$15,000 - $30,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
7/10
Evidence
8/10
Overall
7.8/10
Found on October 14, 2025 • Analyzed on October 14, 2023 2:37 PM

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How should I validate this other idea before building it?

2:34 PM

Great question! For a other idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

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Technical Strategy:

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2:37 PM

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