Utility-Focused NFT Reward System for Events

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Utility-Focused NFT Reward System for Events

Inspired by a conversation on:

Habits and Hustle

Habits and Hustle

Episode 485: Mark Cuban: Why Most Entrepreneurs Hire Wrong (And Go Broke)

Host: Jen Cohen

Timestamp: 00:25:13 - 00:26:13

Listen to Episode • View Podcast • All Ideas from Habits and Hustle

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Feather Flow

Direct Quote

"If you go to a Mavs game and you scan your ticket before the end of the first quarter, for every game, we create a unique NFT."

Market Gap

Event organizers struggle to engage and retain attendees.

Event organizers often find it challenging to maintain attendee engagement before, during, and after events. Traditional ticketing lacks an element of interaction and rewards, leading to lower repeat attendance. Moreover, attendees desire unique experiences and collectibles that can enhance their connection to the event. Current solutions like simple ticketing systems do not provide an exciting way to engage attendees post-event, resulting in missed opportunities to build loyalty and community. A utility-focused NFT system can address this by incentivizing attendance and participation with unique digital collectibles that hold value and can be traded or redeemed for rewards.

Summary

The proposed business idea is a utility-focused NFT reward system for events, where attendees receive unique NFTs upon scanning their tickets. These NFTs can be collected, traded, or redeemed for exclusive perks such as free tickets to future events or merchandise. This system not only enhances the attendee experience but also fosters a sense of community and loyalty. By integrating the NFT reward mechanism into event platforms, organizers can boost engagement and retention. Additionally, this idea can apply to various types of events, from sports games to concerts and conferences, making it versatile for different industries.

Categorization

Business Model
Marketplace
Target Founder
Technical
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$10,000 - $25,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
8/10
Evidence
8/10
Overall
8/10
Found on September 19, 2025 • Analyzed on September 19, 2025 8:38 AM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

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