Iskra Lawrence discusses her journey of launching Salt Air, a body care brand that emphasizes inclusivity and self-care. The brand was born out of her personal experience of feeling less than perfect during postpartum. Lawrence notes that she wanted to create products that would empower individuals, particularly those who have felt marginalized or unrepresented in beauty standards. Salt Air's mission centers on being accessible to everyone, regardless of body size or type, making it a compelling option for consumers looking for self-care products that resonate with their personal experiences. Entrepreneurs could implement this idea by focusing on body positivity and inclusivity in their marketing and product offerings, ensuring a broad appeal across diverse demographics. The target audience includes individuals seeking self-care products that affirm their identity and promote body positivity. Key strategies could involve leveraging social media for authentic storytelling and establishing partnerships with influencers who resonate with the brand's values.