Energy Management Software for Utilities

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Energy Management Software for Utilities

Inspired by a conversation on:

The Bottom Line

The Bottom Line

Decisions That Made Me: Greg Jackson (Octopus Energy)

Host: Not specified in the transcript

Timestamp: 00:15:22 - 00:15:58

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Feather Flow

Direct Quote

"Kraken is not a lot of people know this, but it's a technology platform we built, like an operating system for energy that runs Octopus."

Market Gap

Utilities struggle with outdated software for energy management.

Many energy companies are still reliant on legacy systems that are inefficient and unable to handle the complexities of modern energy markets. These outdated systems can lead to poor customer service and operational inefficiencies, costing companies potential revenue and customer satisfaction. The energy sector, which is vital for everyday functioning, needs innovative solutions that can streamline operations, manage risk effectively, and enhance customer interactions. As the market transitions to more renewable sources, the demand for effective energy management systems will only grow.

Summary

This business idea revolves around creating a robust energy management software platform that acts as an operating system for energy companies. Similar to Kraken, which Octopus Energy developed, this software would help utilities manage energy distribution, customer interactions, and risk assessment more efficiently. Targeted at energy suppliers and utility companies, this platform would leverage advanced analytics and automation to optimize operations. The solution could include features for forecasting energy demand, managing customer billing, and integrating renewable energy sources, making it essential for utilities facing increasing complexity in energy management.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
High
Time to Revenue
6-12 months
Initial Investment
> $10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$20,000 - $40,000 MRR
Optimistic
$50,000 - $100,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
9/10
Evidence
7/10
Overall
7/10
Found on September 18, 2025 • Analyzed on September 18, 2025 12:52 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

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