Affiliate Revenue Share for Struggling Businesses

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Affiliate Revenue Share for Struggling Businesses

Inspired by a conversation on:

Let’s Buy a Business

Let’s Buy a Business

Codie Sanchez - From Journalist to VC to Acquisitions: Buying Businesses and Unique Partnerships

Host: Ryan Condie

Timestamp: 12:30 - 16:30

Listen to Episode • View Podcast • All Ideas from Let’s Buy a Business

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Feather Flow

Direct Quote

"I bought some equipment from them. Like, hold up, hold the phone. I'm like, did they sell their business? No, they went bankrupt."

Market Gap

Many small businesses are going bankrupt, losing value.

In the current economic landscape, many small businesses are facing financial difficulties and are on the verge of bankruptcy. This situation leads to significant value loss for the owners, as they often close without realizing the potential worth of their customer base and existing revenue streams. Business owners lack knowledge about exit strategies that could keep their clientele intact while providing them with some cash flow. Current solutions typically involve selling businesses outright, which may not be feasible for owners looking to avoid total closure. Not addressing this issue leads to missed opportunities for both the sellers and potential buyers who could revitalize these businesses.

Summary

The business idea revolves around creating a platform that connects struggling business owners with potential buyers interested in acquiring their customer base through affiliate revenue share agreements. Instead of a traditional sale, the platform facilitates deals where the seller continues to receive a percentage of revenue generated from their former customers who transition to the new business. This approach allows sellers to monetize their customer base without the pressure of an immediate sale, while buyers gain access to an established clientele with minimal upfront investment. This idea targets entrepreneurs looking to acquire businesses without significant capital outlay, while also providing a sustainable exit strategy for sellers.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
< $100

Scores

Clarity
8/10
Novelty
7/10
Feasibility
7/10
Market Potential
8/10
Evidence
8/10
Overall
7.4/10
Found on September 10, 2025 • Analyzed on October 10, 2023 12:00 PM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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