Niche Speaker Positioning Consultancy

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Niche Speaker Positioning Consultancy

Inspired by a conversation on:

Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD

Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD

How to Get Booked as a Paid Speaker w/ Cam Beaudoin | 5+ Gigs/Month!

Host: Dr. Christopher H. Loo

Timestamp: 14:00 - 16:00

Listen to Episode • View Podcast • All Ideas from Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD

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Feather Flow

Direct Quote

"The more focused you can get in what you speak on and who you speak to and how you can solve their problems, the better the opportunities are."

Market Gap

Speakers often lack clarity in their niche, limiting opportunities.

Many aspiring speakers face the challenge of defining their niche and unique value proposition, which can hinder their ability to secure speaking engagements. Without a clear message or target audience, speakers struggle to market themselves effectively, leading to missed opportunities. This issue is prevalent among coaches and thought leaders who wish to leverage public speaking to grow their businesses. Current solutions, such as general coaching or self-help materials, often do not provide the specific guidance needed to carve out a niche in the speaking industry. Without proper positioning, speakers risk being overlooked or deemed less credible by event planners.

Summary

This business idea involves creating a consultancy that helps aspiring speakers define their niche and craft a strong personal brand. The consultancy would guide clients through the process of identifying their unique expertise, target audience, and market positioning. By focusing on niche-specific messaging, speakers can increase their chances of being booked for relevant engagements. The service would include personalized coaching sessions, brand strategy workshops, and assistance in developing a clear value proposition. This consultancy would particularly benefit coaches and entrepreneurs looking to enhance their thought leadership through public speaking.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
< $100

Scores

Clarity
9/10
Novelty
6/10
Feasibility
8/10
Market Potential
7/10
Evidence
6/10
Overall
7.2/10
Found on September 9, 2025 • Analyzed on September 9, 2025 8:32 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
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