High-Ticket Affiliate Marketing for Services
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High-Ticket Affiliate Marketing for Services

Inspired by a conversation on:

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

Alex Hormozi Deep Dive: From Sleeping on a Gym Floor to Making $105M in One Day⏐Holdco Bros. Ep. #212

Host: Chris Koerner

Timestamp: 28:05 - 30:20

Listen to Episode • View Podcast • All Ideas from The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

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Direct Quote

"If he had to start all over again, this is the type of business he would do... find a high ticket item and just go find who's going to do the fulfillment and say, what will you pay me per lead?"

Summary

The podcast discusses a business model centered around high-ticket affiliate marketing, particularly within the health services sector. Entrepreneurs can identify high-value services, such as cosmetic procedures or wellness programs, and partner with providers who handle fulfillment. By negotiating a lead payment structure, where businesses pay for each customer referred, founders can create a lucrative income stream. For example, if a dental clinic is willing to pay $500 per lead, an entrepreneur can charge $2,000 for the service, retaining the difference as profit. This model is ideal for digital entrepreneurs looking to capitalize on high-demand services while minimizing operational responsibilities. By effectively utilizing digital marketing strategies and platforms, founders can scale their reach and income without the overhead of running the service themselves.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
< $100

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
7/10
Overall
7.8/10
Found on August 22, 2025 • Analyzed on August 22, 2025 11:57 AM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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