Outcome-Driven Copywriting Services

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Outcome-Driven Copywriting Services

Inspired by a conversation on:

The $100 MBA Show

The $100 MBA Show

MBA2684 Q&A Wednesday: My Business is Dying Because of AI. What Do I Do?

Host: Omar Zenhom

Timestamp: 04:04 - 05:23

Listen to Episode • View Podcast • All Ideas from The $100 MBA Show

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Feather Flow

Direct Quote

"Start packaging your services as outcomes, not tasks."

Market Gap

Clients prefer quick solutions over quality, reducing demand for skilled copywriting.

As AI tools become more accessible, clients are increasingly opting for quick and cost-effective solutions over traditional copywriting services. This shift leads to a perception that copywriting is a commodity service. Freelance copywriters find that even though they offer nuanced and strategic writing, clients are more focused on the speed and affordability of AI-generated content. Consequently, copywriters are experiencing significant revenue drops as they lose clients to perceived 'good enough' solutions. To address this challenge, copywriters must redefine their offerings to emphasize the value and outcomes they deliver, rather than just the tasks they perform.

Summary

The business idea revolves around freelance copywriters repositioning their services to focus on delivering specific outcomes rather than simply writing tasks. For instance, instead of offering to write email sequences, a copywriter could package their service as a guarantee to generate a certain amount of sales from those emails. This shift emphasizes the end results of copywriting, such as increased sales or engagement, which AI cannot guarantee. By communicating this shift in value, copywriters can better compete against AI solutions, attract clients who are focused on results, and justify higher pricing based on the guaranteed outcomes they provide.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$10,000 - $20,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
7/10
Evidence
8/10
Overall
7.6/10
Found on October 1, 2025 • Analyzed on October 1, 2025 6:08 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

AI-Enhanced Copy Review Service

This idea focuses on establishing a service where clients can submit AI-generated copy for professional review and enhancement. For an affordable fee, clients would receive personalized feedback through video or written analysis, helping them understand the strengths and weaknesses of their AI-generated content. This 'copy review hotline' positions the copywriter as a trusted expert who can enhance the quality of content that AI fails to improve upon. By offering a tangible product that addresses a specific pain point—ensuring quality and effectiveness in their communications—copywriters can create a new revenue stream and build long-term client relationships.