The C-A-L-L-S framework is a systematic approach designed to enhance sales calls, particularly in high-ticket sales. Each letter represents a critical component: Confirm the reason for the call, Ask specific questions, Listen actively, Lay out a plan for success, and Secure the sale. This structured approach helps salespeople build rapport and credibility while ensuring they address the client's needs effectively. By implementing this framework, entrepreneurs can significantly improve their closing rates, turning more leads into paying clients. For implementation, sales teams can use CRM tools to track each call's components, ensuring they follow the C-A-L-L-S process consistently. This method is especially beneficial for coaches, consultants, and anyone in a service-oriented business looking to close more deals without being overly aggressive.