Real Estate Negotiation Training Program

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Real Estate Negotiation Training Program

Inspired by a conversation on:

Lay of The Land

Lay of The Land

#226: Terry Coyne (Terry Coyne Properties) — Risk, Patience & Opportunity

Host: Jeffrey Stern

Timestamp: 00:15:00 - 00:15:26

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Feather Flow

Direct Quote

"I think you have to understand motivations. You have to be able to read people and have empathy."

Market Gap

Real estate professionals often lack negotiation skills and understanding of client motivations.

Effective negotiation is crucial in real estate transactions, yet many professionals lack the foundational skills needed to read people and understand their motivations. This gap can lead to missed opportunities, failed deals, and ultimately lost revenue. Many existing training programs focus on high-level strategies rather than the interpersonal skills necessary for effective negotiation. A tailored program that combines role-playing, case studies, and real-world scenarios could significantly enhance the negotiation capabilities of real estate agents, leading to better outcomes for their clients and themselves. As competition increases within the real estate sector, the demand for specialized negotiation training will grow, making this an opportune time to launch such a program.

Summary

This business idea is to establish a real estate negotiation training program designed specifically for agents and brokers. The program would focus on developing critical skills such as empathy, understanding client motivations, and effective communication. Through workshops, role-playing exercises, and one-on-one coaching, participants would learn how to navigate complex negotiations more successfully. The target audience includes new real estate agents looking to hone their skills as well as experienced professionals aiming to improve their closing rates. By leveraging insights from successful negotiators and incorporating practical scenarios, the training program could enhance the overall effectiveness of agents in the competitive real estate landscape.

Categorization

Business Model
Content
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $4,000 MRR
Moderate (Most Likely)
$6,000 - $12,000 MRR
Optimistic
$15,000 - $25,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
6/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.2/10
Found on October 9, 2025 • Analyzed on October 9, 2025 8:18 AM

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How should I validate this content idea before building it?

2:34 PM

Great question! For a content idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
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