DM Engagement Strategy for Instagram Stories

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DM Engagement Strategy for Instagram Stories

Inspired by a conversation on:

The Marketing Millennials

The Marketing Millennials

New Instagram Tactics to Use | Bathroom Break #75

Host: Daniel Murray and Jay Schwetelson

Timestamp: 00:02:34 - 00:04:20

Listen to Episode • View Podcast • All Ideas from The Marketing Millennials

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Feather Flow

Direct Quote

"If you want me to send you the link, reply to this story instead of putting register here link."

Market Gap

Low engagement on standard Instagram content.

Many marketers struggle to drive engagement on their Instagram posts, especially with the algorithm prioritizing content that keeps users on the platform. Traditional calls to action, like 'click the link to register,' often yield low interaction rates. Users are more inclined to engage with content that feels personalized and interactive. As a result, leads and registrations suffer, leaving marketers looking for effective strategies to enhance user participation and grow their audience.

Summary

An innovative strategy for increasing engagement on Instagram is to encourage direct messages (DMs) through story replies. Instead of including a standard registration link, marketers can ask viewers to respond to their stories for more information. This approach has shown to increase interaction rates significantly—reportedly achieving up to four to five times more replies and views compared to traditional methods. By leveraging this tactic, marketers can create a more engaging experience that not only boosts visibility but also fosters deeper connections with their audience.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Low
Time to Revenue
< 1 month
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
9/10
Market Potential
8/10
Evidence
8/10
Overall
8.4/10
Found on September 29, 2025 • Analyzed on September 29, 2025 12:50 PM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
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