Evidence-Based Communication Training for Testers

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Evidence-Based Communication Training for Testers

Inspired by a conversation on:

Software Testing Unleashed - Better Teams. Better Software. Better World.

Software Testing Unleashed - Better Teams. Better Software. Better World.

How Testers Build Trust Across Software Teams - Kat Obring

Host: Richard Seidl

Timestamp: 00:06:25 - 00:07:18

Listen to Episode • View Podcast • All Ideas from Software Testing Unleashed - Better Teams. Better Software. Better World.

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Feather Flow

Direct Quote

"I think to a product owner, it is much more interesting if I can go there and say, look, you know, this button doesn't work on Safari. 20 percent of our users use Safari."

Market Gap

Testers struggle to communicate issues effectively to stakeholders.

Testers often find it challenging to convey the significance of software issues to various stakeholders, leading to a lack of understanding and urgency regarding quality concerns. This problem is prevalent across software development teams, where the technical language used by testers may not resonate with product owners, developers, or marketing teams. Current communication methods tend to be vague or opinion-based, which does not provide actionable insights. As a result, valuable time is wasted in addressing issues that stakeholders are not fully aware of or do not prioritize. The growing complexity of software products makes effective communication increasingly crucial for maintaining high standards of quality.

Summary

This business idea involves creating a training program designed specifically for software testers to improve their communication skills when addressing stakeholders. The program would focus on evidence-based communication, where testers learn how to present data and findings in a way that resonates with different roles within the organization. For example, instead of simply stating that a feature is broken, testers would learn to provide concrete evidence, such as user impact statistics, to make their case more compelling. The target audience would be software testers and quality assurance professionals in various organizations. The training could be offered as an online course or workshop, utilizing role-playing scenarios and real-world examples to enhance learning outcomes.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
7/10
Evidence
8/10
Overall
7.6/10
Found on September 11, 2025 • Analyzed on September 11, 2025 7:01 AM

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