The podcast highlights the common issue couples face around financial discussions, emphasizing that many financial problems stem from communication breakdowns rather than just money management. An actionable business idea is to create a Couples Financial Communication App that facilitates constructive conversations about finances between partners. This app could include structured conversation prompts, budgeting tools, and shared goal-setting features. By guiding couples through their financial discussions, the app aims to reduce stress and conflict, helping them align on spending and saving priorities. The target audience would be couples who struggle with financial discussions, especially those who may be in a challenging financial situation. Specific tactics could include gamifying the budgeting process, providing visual progress tracking for goals, and offering resources on financial literacy tailored for couples. The app would not only help couples manage their finances better but also foster intimacy and understanding in their relationship.