Merchandising Rights Management Platform

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Merchandising Rights Management Platform

Inspired by a conversation on:

Good Bad Billionaire

Good Bad Billionaire

George Lucas and Peter Jackson: Film stories

Host: Zing Tsjeng and Simon Jack

Timestamp: 13:21 - 14:19

Listen to Episode • View Podcast • All Ideas from Good Bad Billionaire

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Direct Quote

"He took £150,000 plus merchandising...that turned out to be one of the smartest spoofs ever."

Market Gap

Creators struggle to manage and maximize merchandising deals effectively.

Many creators and filmmakers often overlook the potential of merchandising as a significant revenue stream. George Lucas’s experience with Star Wars highlighted the importance of retaining merchandising rights, yet many creators lack the knowledge or resources to negotiate such deals effectively. Current solutions often involve complex contracts that do not provide adequate transparency or leverage for creators. This gap can lead to creators missing out on substantial revenue, as they may not fully understand the value of their intellectual property when it comes to merchandise. With the rise of franchises and content-based businesses, there is an increasing demand for tools that help creators manage these opportunities more effectively.

Summary

The business idea is to develop a SaaS platform that helps creators and filmmakers manage their merchandising rights more effectively. This platform would provide tools for negotiating contracts, tracking sales, and analyzing performance metrics related to merchandise. By offering templates and guidance on best practices, the platform would empower creators to retain more rights and maximize their revenue streams from merchandise. The target audience includes independent filmmakers, content creators, and small studios looking to leverage their intellectual property into profitable merchandise. Specific strategies may include partnerships with merchandise manufacturers and distributors, as well as educational resources on negotiation tactics.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
< $1000

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on September 8, 2025 • Analyzed on September 8, 2025 2:05 AM

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2:34 PM

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