Pay-per-Lead Marketing Service

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Inspired by a conversation on:

Wealthy Way

From Outreach to Deals: Direct-to-Seller Marketing Secrets

Host: Ryan Pineda

Timestamp: 00:05:42 - 00:06:10

Listen to Episode • View Podcast • All Ideas from Wealthy Way

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Direct Quote

"Pay per lead, PPL. This is where you can just straight up buy leads from these providers who are generating the leads themselves."

Summary

The podcast discusses a marketing trend known as pay-per-lead (PPL), where businesses can purchase leads directly from providers who generate them. This idea is particularly relevant for entrepreneurs in real estate looking for a streamlined approach to sourcing leads without the hassle of initial outreach. By utilizing PPL services, real estate investors can gain immediate access to potential sellers, thus saving time and effort in the lead generation process. The target audience is real estate investors and online marketers looking to quickly acquire leads. Entrepreneurs can implement this by partnering with reputable lead generation companies and integrating their systems into their marketing strategies.

Categorization

Business Model

Marketplace

Target Founder

Generalist

Difficulty

Medium

Time to Revenue

1-3 months

Initial Investment

< $1,000

Scores

Clarity

8/10

Novelty

9/10

Feasibility

8/10

Market Potential

9/10

Evidence

7/10

Overall

8/10

Found on August 22, 2025 • Analyzed on August 22, 2025 4:18 PM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

Customer interviews: Talk to Generalist to understand their pain points
MVP approach: Build a simple landing page to test demand
Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

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Technical Strategy:

Start with no-code tools for rapid prototyping
Consider your technical background and available < $1,000
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2:37 PM

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