Salting Strategy Support Network

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Salting Strategy Support Network

Inspired by a conversation on:

The Money with Katie Show

The Money with Katie Show

Your Workplace is Instrumental for a Better Future. Here’s How.

Host: Katie Gatti-Tossan

Timestamp: 01:31:18 - 01:32:40

Listen to Episode • View Podcast • All Ideas from The Money with Katie Show

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Feather Flow

Direct Quote

"Salting means you get a job at a company to help unionize it."

Market Gap

Potential organizers lack support and resources to effectively 'salt' workplaces.

Many individuals interested in union organizing may have the motivation to 'salt' a workplace but lack the knowledge and support to do so effectively. There’s a significant gap between the desire to help organize and the practical steps to take. While the concept of salting is recognized, the specifics of how to approach the process, navigate company dynamics, and build solidarity with coworkers are often unclear. Without a structured approach or support system, many potential organizers may feel overwhelmed and unsure of how to proceed, ultimately resulting in lost opportunities for workplace organizing.

Summary

This idea proposes the creation of a support network specifically for individuals looking to engage in salting. This network would provide resources, training, and mentorship for those looking to get jobs in organizations with the intent to unionize them. By connecting aspiring salts with experienced organizers and providing practical guidance, the network can empower individuals to effectively navigate the challenges of salting. This could include workshops, online resources, and a community forum for sharing experiences and strategies, ultimately leading to stronger workplace organizing efforts.

Categorization

Business Model
Community
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$8,000 - $15,000 MRR
Optimistic
$20,000 - $35,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
8/10
Feasibility
7/10
Market Potential
7/10
Evidence
6/10
Overall
7.2/10
Found on October 8, 2025 • Analyzed on October 8, 2025 4:24 AM

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How should I validate this community idea before building it?

2:34 PM

Great question! For a community idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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