Consumer Sentiment Tracking Tool

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Consumer Sentiment Tracking Tool

Inspired by a conversation on:

On Investing

On Investing

Government Shutdown Drives Reliance on Other Data

Host: Kathy Jones and Lizanne Saunders

Timestamp: 12:40 - 15:10

Listen to Episode • View Podcast • All Ideas from On Investing

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Feather Flow

Direct Quote

"We've got the University of Michigan consumer sentiment data out there that has not just consumer sentiment, but there's sometimes interesting nuggets and verbatims from companies."

Market Gap

Understanding consumer sentiment is crucial during economic uncertainty.

As economic conditions fluctuate, understanding consumer sentiment becomes vital for businesses and investors to anticipate market trends. However, traditional consumer sentiment indices can be slow to update and may not reflect real-time consumer behaviors. This is particularly problematic when government data is unavailable or delayed, leaving businesses without crucial insights into consumer confidence and spending habits. An effective solution would be a real-time Consumer Sentiment Tracking Tool that aggregates social media sentiment, transaction data, and survey responses to provide a more immediate gauge of consumer attitudes.

Summary

A Consumer Sentiment Tracking Tool could be developed to provide real-time insights into consumer behaviors and attitudes. This tool would utilize various data sources, including social media sentiment analysis, transaction data from payments processors, and survey data from consumers. By offering a comprehensive view of consumer confidence, businesses could make better-informed decisions regarding inventory, marketing strategies, and pricing. This tool could be marketed to e-commerce businesses, retail chains, and marketing agencies looking to adapt to rapidly changing consumer preferences. The platform may also include analytics features that help users interpret the data effectively.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $12,000 MRR
Moderate (Most Likely)
$15,000 - $25,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
7/10
Market Potential
8/10
Evidence
8/10
Overall
7.5/10
Found on October 10, 2025 • Analyzed on October 10, 2025 8:06 AM

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