Value-Based Pricing Education Program

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Value-Based Pricing Education Program

Inspired by a conversation on:

nuBeginning: Inspiration for you!

nuBeginning: Inspiration for you!

12 Behaviours That Are Sabotaging Your Entrepreneurial Success

Host: Sue Pats

Timestamp: 00:28:35 - 00:29:03

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Direct Quote

"If you do value based pricing even people who buy from you they will also respect you."

Market Gap

Entrepreneurs often undervalue their products due to lack of pricing knowledge.

Many entrepreneurs struggle with pricing their products or services effectively, often underpricing due to a lack of understanding of value-based pricing strategies. This can lead to lost revenue and undermine the perceived value of their offerings. Without proper education on how to assess and communicate value, entrepreneurs may fail to attract the right clients who appreciate their products' true worth. This issue is prevalent among new entrepreneurs who are unsure about how to set prices that reflect the quality of their offerings, making it essential to provide them with a clear framework for value-based pricing.

Summary

The idea is to create an educational program focused on Value-Based Pricing for entrepreneurs. This program would teach participants how to assess the true value of their products and services, enabling them to set prices that reflect that value. It could include workshops, online courses, and one-on-one coaching sessions to help entrepreneurs understand how to communicate their value effectively. By equipping entrepreneurs with the skills to implement value-based pricing, this program aims to increase their revenue potential and enhance their market positioning, leading to better financial outcomes.

Categorization

Business Model
Content
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $4,000 MRR
Moderate (Most Likely)
$4,000 - $8,000 MRR
Optimistic
$8,000 - $15,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
7/10
Novelty
7/10
Feasibility
8/10
Market Potential
8/10
Evidence
8/10
Overall
7.6/10
Found on September 23, 2025 • Analyzed on September 23, 2025 12:23 PM

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