The podcast discusses the importance of dynamic pricing software for property managers in the short-term rental (STR) market. By implementing a dynamic pricing model, property managers can optimize their rental rates based on real-time demand fluctuations, occupancy rates, and competitor pricing. This tool can help small property managers or individual hosts maximize their revenue potential. To implement this idea, entrepreneurs could develop a SaaS product that integrates with major rental platforms like Airbnb and Vrbo, providing automated pricing suggestions based on market data and performance metrics. Target users would include small to mid-sized property managers looking to improve their revenue management without complicated manual adjustments.