Makeup Line for Mature Women

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Makeup Line for Mature Women

Inspired by a conversation on:

Earn Your Happy

Earn Your Happy

Be Seen, Get Paid, and Feel Confident At Any Age with Nikol Johnson

Host: Lori Harder

Timestamp: 00:24:06 - 00:25:00

Listen to Episode • View Podcast • All Ideas from Earn Your Happy

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Feather Flow

Direct Quote

"I did reproduce 70 different SKUs. So it was a big undertaking."

Market Gap

Existing beauty products often neglect the needs of older women.

Many beauty brands focus on younger demographics, leaving older women feeling overlooked and underrepresented. These women frequently encounter products that do not cater to their unique skin concerns, such as wrinkles, pigmentation, and changes in skin texture. Current offerings often lack the necessary formulations and packaging that accommodate their specific needs, leading to frustration and a sense of exclusion from the beauty conversation. The lack of representation in advertising and marketing further compounds this issue, making older women feel invisible. A solution that addresses these specific challenges can empower mature women to embrace their beauty confidently.

Summary

Nikol Johnson, founder of Nikol Beauty, has developed a makeup line specifically designed for mature women, addressing their unique beauty needs. The line includes 70 carefully formulated SKUs, focusing on ease of use, accessibility, and the specific skin concerns faced by older women. This includes considerations for shaky hands or poor eyesight in packaging design. By prioritizing the needs of this demographic, Nikol aims to create a sense of empowerment and confidence among women over 40, helping them feel beautiful and represented in the beauty industry. The line's marketing emphasizes authenticity and celebrates aging, which resonates strongly with the target audience.

Categorization

Business Model
Product
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
6-12 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$40,000 - $70,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
8.2/10
Found on September 17, 2025 • Analyzed on September 17, 2025 11:53 AM

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How should I validate this product idea before building it?

2:34 PM

Great question! For a product idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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Yes, and what about the technical implementation? Should I build this myself or hire a team?

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Technical Strategy:

  • Start with no-code tools for rapid prototyping
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Similar Ideas

Fierce Aging Video Series

Nikol Johnson created the Fierce Aging video series to celebrate and represent women over 40, showcasing their unique beauty journeys. This series highlights the real-life experiences of women in their fifties, sixties, seventies, and beyond, aiming to inspire others in the same age group. Each episode features diverse women discussing their beauty challenges and solutions, creating a relatable and empowering narrative. By focusing on authenticity and vulnerability, the series not only provides representation but also opens up conversations about the beauty of aging, helping viewers feel seen and valued in an industry often focused on youth.