Digestive Enzyme Supplement for Older Adults

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Digestive Enzyme Supplement for Older Adults

Inspired by a conversation on:

Habits and Hustle

Habits and Hustle

Episode 493: Ben Greenfield: How to Actually Look 20 Years Younger + His Most Extreme Biohacks Revealed

Host: Jen Cohen

Timestamp: 04:00 - 05:00

Listen to Episode • View Podcast • All Ideas from Habits and Hustle

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Direct Quote

"As you age, having digestive enzymes can help break down protein and unlock more nutrients from food."

Market Gap

Older adults struggle with nutrient absorption from food.

As people age, their bodies produce fewer digestive enzymes, which can lead to issues with the breakdown of proteins and nutrients. This can result in gastrointestinal discomfort, poor nutrient absorption, and reduced overall health. Many older adults experience gas, bloating, and other digestive issues after meals due to insufficient enzymatic action. Current solutions often involve dietary adjustments, but these may not fully address the underlying enzyme deficiency. Education about the importance of digestive enzymes and the development of a dedicated supplement could significantly improve the quality of life for older adults seeking better digestive health.

Summary

The business idea is to create a specialized digestive enzyme supplement aimed at older adults. This supplement would contain a blend of enzymes specifically formulated to aid in the breakdown of proteins and other nutrients that are essential for health as one ages. By targeting older adults, the product could address common digestive complaints like bloating and gas, while improving nutrient absorption and overall well-being. Marketing strategies could include partnerships with healthcare professionals and wellness influencers to promote the benefits of digestive health in older age. Additionally, educational content could be created to inform potential customers about the role of enzymes in digestion and health.

Categorization

Business Model
Product
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
8/10
Evidence
7/10
Overall
7.6/10
Found on October 14, 2025 • Analyzed on October 14, 2023 8:45 AM

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Great question! For a product idea like this, I'd recommend starting with these validation steps:

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