Building a Membership Team for User Engagement
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Building a Membership Team for User Engagement

Inspired by a conversation on:

Lenny's Podcast: Product | Career | Growth

Lenny's Podcast: Product | Career | Growth

Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO)

Host: Lenny Rachitsky

Timestamp: 00:49:00 - 00:50:30

Listen to Episode • View Podcast • All Ideas from Lenny's Podcast: Product | Career | Growth

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Feather Flow

Direct Quote

"We said, let's not think of it as customer support, customer service, customer success, user research. Those are just business terms."

Summary

The Browser Company created a 'Membership Team' that handles all aspects of user interaction, from onboarding to feedback collection. This team focuses on maintaining a holistic relationship with users rather than just transactional support. Entrepreneurs can implement a similar model by forming dedicated teams that nurture relationships with users, encouraging ongoing engagement, and enhancing loyalty. This approach can be particularly beneficial for SaaS businesses looking to create strong community connections. The target audience includes founders of subscription-based services and SaaS platforms.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
6-12 months
Initial Investment
< $1000

Scores

Clarity
7/10
Novelty
8/10
Feasibility
7/10
Market Potential
8/10
Evidence
6/10
Overall
7.2/10
Found on August 26, 2025 • Analyzed on August 26, 2023 1:56 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 6-12 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $1000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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