In the episode, David Ferrugio discusses how his podcast facilitates authentic conversations around death and grief, which in turn promote healing and understanding. This concept can be translated into a business idea through the development of a workshop series focused on death awareness and grief processing. These workshops could be held in various formats, including online webinars, in-person retreats, or community gatherings, where participants can engage in open discussions, share their stories, and learn coping strategies. The target audience would be those experiencing grief, mental health professionals, and individuals seeking to understand death and dying better. The workshops can also include guest speakers, therapists, and experts in the field, providing participants with diverse perspectives and tools for navigating their emotions surrounding death. By offering a safe space for exploration and discussion, this idea addresses the societal taboo around death, helping individuals to confront and process their feelings.