Reddit Engagement Strategy for AEO

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Reddit Engagement Strategy for AEO

Inspired by a conversation on:

Lenny's Podcast: Product | Career | Growth

Lenny's Podcast: Product | Career | Growth

The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

Host: Lenny Rachitsky

Timestamp: 00:20:11 - 00:21:41

Listen to Episode • View Podcast • All Ideas from Lenny's Podcast: Product | Career | Growth

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Feather Flow

Direct Quote

"The strategy is find a thread that is a part of a citation that you want to show up in."

Market Gap

Businesses struggle to leverage community platforms for visibility.

As businesses seek to improve their visibility in AI-driven search results, they often overlook the power of community platforms like Reddit. These platforms can serve as significant sources of citations and mentions that influence AEO. However, many companies lack the knowledge or strategy to engage effectively within these communities. The challenge is to create authentic content that resonates with users while also positioning the brand as a trusted source. Without a clear strategy for engaging in these discussions, businesses risk being overshadowed by competitors who effectively harness community engagement.

Summary

This idea focuses on creating a consultancy or service that helps businesses develop an effective Reddit engagement strategy aimed at improving their Answer Engine Optimization (AEO). It would involve identifying relevant threads and discussions where the company's products or services can be mentioned authentically. The service would guide clients on how to participate meaningfully in these discussions, ensuring that they provide valuable insights while subtly promoting their brand. The target audience includes businesses looking to enhance their visibility in AI-driven search environments and connect with potential customers through community engagement.

Categorization

Business Model
Service
Target Founder
Content Creator
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$8,000 - $15,000 MRR
Optimistic
$25,000 - $40,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
7/10
Evidence
8/10
Overall
7/10
Found on September 14, 2025 • Analyzed on September 14, 2025 12:26 PM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Content Creator to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

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  • Consider your technical background and available < $100
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2:37 PM

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Answer Engine Optimization Platform

The idea is to create a platform focused on Answer Engine Optimization (AEO), which helps businesses improve their visibility in AI-driven search results. This platform would guide users through the process of optimizing their content and citations to ensure they are frequently mentioned in answer engines like ChatGPT. It would provide tools for tracking mentions, managing citations from platforms like Reddit and YouTube, and analyzing performance metrics. The target audience would primarily be small to medium-sized businesses and startups looking to leverage AI-driven traffic sources. By focusing on citations and optimizing content for AI algorithms, this platform helps businesses gain more qualified leads and increase conversions.

Landing Page Optimization for AEO

The concept involves developing a service that helps businesses create and optimize landing pages specifically for Answer Engine Optimization (AEO). This service would analyze trending queries and content types that are effective in AI-driven environments, guiding users to create landing pages that answer not just main queries but also related follow-up questions. By focusing on this optimization, businesses can improve their visibility in AI responses and drive higher-quality traffic. The target audience includes businesses of all sizes looking to improve their online presence and conversion rates through optimized landing pages designed for AEO.