B2B Licensing Platform for Coloring Pages

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B2B Licensing Platform for Coloring Pages

Inspired by a conversation on:

Side Hustle School

Side Hustle School

Ep. 3205 - Q&A: “How do I license calming coloring pages to wellness apps?”

Host: Chris Guillebeau

Timestamp: 00:03:08 - 00:05:52

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Direct Quote

"Instead of retail PDFs, could I license entire bundles to those platforms?"

Market Gap

Independent artists struggle to monetize low-cost digital products.

Independent artists, especially those creating digital content like coloring pages, often find it challenging to generate significant income from one-off sales priced at $2 or $3 each. The high volume of sales required to meet financial needs can be overwhelming and unsustainable. Current solutions largely focus on retail sales through platforms like Etsy, which limits the revenue potential. By pivoting to a B2B licensing model, artists can create substantial contracts with wellness apps and mental health platforms, moving away from reliance on consumer sales. The growing trend of incorporating art and mindfulness into wellness applications presents a timely opportunity to address this issue.

Summary

The proposed business idea involves creating a platform that facilitates B2B licensing of coloring pages and other art for wellness apps and mental health platforms. This platform would allow independent artists to bundle their designs into themed packages, making it easy for wellness companies to license content that enhances user engagement. The platform could include features like categorization by themes (e.g., geometric, nature), layered files for customization, and a direct outreach tool for artists to connect with potential partners. By shifting from a retail model to a licensing model, artists can earn recurring revenue from their work, significantly increasing their income potential. This concept aligns with current trends in digital wellness and mental health, offering artists a new revenue stream while providing wellness platforms with engaging content.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$40,000 - $75,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7.2/10
Found on October 10, 2025 • Analyzed on October 10, 2025 8:56 AM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

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  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

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Technical Strategy:

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