Crisis Communication Toolkit
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Crisis Communication Toolkit

Inspired by a conversation on:

In Good Company with Nicolai Tangen

In Good Company with Nicolai Tangen

David Spiegelhalter: Statistics, Communicating in Crises, and Living with Uncertainty

Host: Nicolai Tangen

Timestamp: 20:00 - 23:00

Listen to Episode • View Podcast • All Ideas from In Good Company with Nicolai Tangen

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Feather Flow

Direct Quote

"The first thing is not only that we have to face uncertainty... we have to face actually deeper uncertainty."

Summary

The concept is to create a comprehensive toolkit designed for organizations that need to improve their crisis communication strategies. This toolkit would include templates for communicating during crises, guidelines for admitting uncertainty, and best practices for engaging with the public and media. The target audience could be public health organizations, government agencies, and corporations facing potential crises. By equipping organizations with effective communication strategies, the toolkit aims to enhance public trust and mitigate the negative impacts of crises. It could also feature case studies and lessons learned from past events to illustrate best practices.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
$1,000-$10,000

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
8/10
Evidence
7/10
Overall
7.6/10
Found on September 3, 2025 • Analyzed on September 3, 2025 3:21 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

Leadership Communication Toolkit

Create a toolkit designed for leaders to enhance their communication skills, especially during times of crisis. This toolkit could include resources such as templates for crisis communication, frameworks for effective team meetings, and strategies for maintaining morale. The target audience would be organizational leaders, HR professionals, and corporate trainers looking to improve their leadership communication capabilities. By equipping leaders with the right tools to communicate effectively in high-pressure situations, organizations can foster a more resilient workforce. This toolkit could be marketed as a digital product with options for workshops or coaching sessions to complement the materials provided.