The podcast mentions an online course offered by CNBC Make It, which focuses on helping individuals build a standout personal brand. This course is designed for professionals looking to enhance their visibility and influence in their respective fields. By targeting entrepreneurs, freelancers, and professionals, this course can help them understand the nuances of personal branding, including social media strategies, content creation, and networking. To implement this idea, entrepreneurs could create a platform offering similar courses that not only educate but also provide actionable steps and tools for branding. This could include webinars, downloadable resources, and one-on-one coaching sessions. The target audience includes individuals in various industries looking to establish or improve their personal brand, making it a versatile and scalable business model.