Financial Literacy Program for Athletes

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Financial Literacy Program for Athletes

Inspired by a conversation on:

Earn Your Leisure

Earn Your Leisure

The Truth About NIL: What Every Athlete & Parent Needs to Know

Host: EYL Network

Timestamp: 00:20:14 - 00:21:21

Listen to Episode • View Podcast • All Ideas from Earn Your Leisure

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Direct Quote

"The financial advisor piece is probably the most important piece right now for these kids in college."

Market Gap

Many young athletes lack financial literacy and investment knowledge.

As college athletes begin earning substantial incomes through NIL deals, many lack the foundational knowledge needed to manage their finances effectively. The majority of these athletes may not transition to professional sports, meaning their earnings could be short-lived. Without proper financial education, they risk squandering their earnings on unsustainable lifestyles or poor investments. Current financial literacy resources are often not tailored to the unique situations of young athletes, leaving them vulnerable to financial mishaps. It is crucial to address this gap, as financial mismanagement can have long-term repercussions on their lives post-sports.

Summary

A financial literacy program specifically designed for college athletes would empower them to make informed decisions about their earnings. This program could cover essential topics such as budgeting, investing, saving for retirement, and understanding taxes. By partnering with universities and athletic departments, this initiative could offer workshops and one-on-one coaching sessions, helping athletes develop sustainable financial habits. Additionally, incorporating mentorship from former athletes who have successfully navigated their finances could enhance the program's effectiveness. This initiative not only addresses an urgent need but also positions athletes for long-term success beyond their college years.

Categorization

Business Model
Content
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$25,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
7.8/10
Found on September 26, 2025 • Analyzed on September 26, 2025 1:57 AM

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