Customer Interview Content Engine

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Customer Interview Content Engine

Inspired by a conversation on:

The $100 MBA Show

The $100 MBA Show

MBA2673 5 Marketing Hacks To Grow Fast That Cost $500 or Less

Host: Omar Zenhom

Timestamp: 04:30 - 05:26

Listen to Episode • View Podcast • All Ideas from The $100 MBA Show

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Direct Quote

"You can call 10 to 15 of your best customers and ask if you can hop on a 15 minute Zoom call to ask them about their experience working with you."

Summary

The Customer Interview Content Engine focuses on interviewing existing customers to extract valuable testimonials and insights. By conducting 15-minute Zoom calls with 10 to 15 customers, entrepreneurs can gather narratives about their experiences, which can then be transformed into social media graphics, blog posts, and video testimonials. This approach not only costs around $50 per customer but also builds a significant content reservoir that showcases real success stories, enhancing trust and credibility with potential clients. The target audience for this service includes small to medium-sized businesses that wish to leverage customer feedback for marketing purposes. As a result, this content creation strategy can lead to increased conversions and stronger customer relationships.

Categorization

Business Model
Content
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
< $100

Scores

Clarity
9/10
Novelty
8/10
Feasibility
8/10
Market Potential
8/10
Evidence
8/10
Overall
8.2/10
Found on September 5, 2025 • Analyzed on September 5, 2025 6:03 AM

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How should I validate this content idea before building it?

2:34 PM

Great question! For a content idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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