Identity Resolution Platform for E-commerce

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Identity Resolution Platform for E-commerce

Inspired by a conversation on:

The Marketing Millennials

The Marketing Millennials

Building an AI-First Marketing Mindset with Tim Glomb, VP of Digital, Content, and AI at Wunderkind | Ep. 349

Host: Daniel Murray

Timestamp: 00:02:49 - 00:05:11

Listen to Episode • View Podcast • All Ideas from The Marketing Millennials

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Feather Flow

Direct Quote

"We can help you identify your own existing, both consumers, people that have interacted with you before, and your customers, people that are in your database that have purchased."

Market Gap

E-commerce brands struggle to identify anonymous website visitors.

During peak shopping seasons, e-commerce brands often experience a surge in traffic from new and returning customers. However, a significant portion of this traffic remains anonymous, leading to missed opportunities for engagement and conversion. Brands typically rely on traditional tracking methods, which can fail when cookies are cleared or when users switch devices. This anonymity prevents personalized marketing efforts and can result in wasted advertising spend as brands target the same users repeatedly without realizing they are already in their customer base. The inability to identify these visitors can hinder revenue generation and customer retention.

Summary

The proposed business idea is to create an identity resolution platform specifically designed for e-commerce brands. This platform would utilize advanced algorithms to analyze visitor behaviors and link them to known customer profiles, even if they are not logged in. By doing so, brands can capture valuable insights about their website traffic, enabling them to send personalized messages and offers to potential customers. This solution would not only help brands recover lost revenue during critical sales periods like Black Friday and Cyber Monday but also foster ongoing customer relationships by allowing for tailored marketing strategies throughout the year.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
High
Time to Revenue
6-12 months
Initial Investment
> $10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$50,000 - $100,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7/10
Found on September 17, 2025 • Analyzed on September 17, 2025 12:53 PM

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How should I validate this saas idea before building it?

2:34 PM

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