Customer Engagement Feedback Platform

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Customer Engagement Feedback Platform

Inspired by a conversation on:

Sales Logic - Selling Strategies That Work

Sales Logic - Selling Strategies That Work

Why Retention and Expansion Are the New Prospecting

Host: Mark Hunter and Meredith Elliott Powell

Timestamp: 00:12:23 - 00:12:58

Listen to Episode • View Podcast • All Ideas from Sales Logic - Selling Strategies That Work

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Feather Flow

Direct Quote

"Your existing customers, they're going to provide you with market intel."

Market Gap

Businesses miss opportunities to gather insights from existing customers.

Companies often overlook the wealth of insights that can be gathered from existing customers, focusing instead on new customer acquisition. This oversight can lead to missed opportunities for product improvements, service enhancements, and additional sales. Customers who feel they are not being heard may become disengaged, leading to lower retention rates and lost business. The challenge is to create a platform that facilitates ongoing communication with existing customers, allowing businesses to gather feedback and insights that can directly inform product development and service enhancements. Addressing this issue is crucial for maintaining competitive advantage and effectively responding to market changes.

Summary

A customer engagement feedback platform could enable businesses to systematically gather insights from their existing customers. This platform would facilitate ongoing communication channels, such as surveys, feedback forms, and interactive forums, allowing customers to share their thoughts and experiences. By leveraging this feedback, businesses can make informed decisions about product improvements and service offerings, ultimately enhancing customer satisfaction and loyalty. The target audience for this platform includes companies looking to deepen their customer relationships and improve their offerings based on real user feedback. By integrating features that promote proactive engagement, similar to the strategies discussed in the podcast, this platform can help businesses turn customer insights into actionable improvements that drive retention and growth.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$15,000 - $25,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
7/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.6/10
Found on September 23, 2025 • Analyzed on September 23, 2025 11:35 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

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  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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Yes, and what about the technical implementation? Should I build this myself or hire a team?

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