Content Cohort Creation Platform

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Inspired by a conversation on:

The GaryVee Audio Experience

Effective Marketing Strategies For 2025 l On Brand with Donny Deutsch

Host: Gary Vaynerchuk

Timestamp: 20:00 - 22:00

Listen to Episode • View Podcast • All Ideas from The GaryVee Audio Experience

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Direct Quote

"They create cohorts. They know... consumer segmentation, but not 18 to 35."

Summary

The podcast discusses the importance of creating specific cohorts for content marketing rather than broad demographic segments. A platform could be built to assist entrepreneurs in identifying and creating targeted cohorts based on behavioral data and interests. This would allow for highly tailored marketing efforts that resonate with specific audience segments, thus increasing engagement and conversion rates. The platform could provide tools for user segmentation, content recommendation, and performance analytics, enabling businesses to optimize their outreach strategies effectively. This approach is particularly relevant for startups and small businesses looking to leverage data-driven marketing without the resources of larger corporations.

Categorization

Business Model

Platform

Target Founder

Generalist

Difficulty

Medium

Time to Revenue

6-12 months

Initial Investment

$1,000-$10,000

Scores

Clarity

8/10

Novelty

8/10

Feasibility

7/10

Market Potential

9/10

Evidence

8/10

Overall

8/10

Found on August 31, 2025 • Analyzed on October 1, 2023 12:00 PM

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How should I validate this platform idea before building it?

2:34 PM

Great question! For a platform idea like this, I'd recommend starting with these validation steps:

Customer interviews: Talk to Generalist to understand their pain points
MVP approach: Build a simple landing page to test demand
Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 6-12 months, here's my recommendation:

Technical Strategy:

Start with no-code tools for rapid prototyping
Consider your technical background and available $1,000-$10,000
Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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